Google’s search engine revealed it has updated its light fixtures listing to give the low-cost brand a boost.
A few weeks ago, the company’s search results page revealed that “Lowe’s Light Fixtures are the best value on the market today” and that they had “been the most affordable for over 30 years”.
Google’s search ranking was updated today, with the headline “Lowes Light Fixture Price Drops to $1.40”.
The light fixture is currently the most expensive item on the company search results, but the low price tag on the light fixture may mean it’s becoming more affordable.
It’s likely to mean that people searching for Lowe’s Light fixtures will find the light fixtures listed in their search results cheaper, or they will be able to save some cash.
Lowes has not yet commented on the change, but it may be something the search engine is keen to share with its customers.
It could also be that people will be looking for Lowe-branded light fixtures, rather than Lowe’s Home Depot Light Fits, as the search results list does not mention Home Depot.
Lowe is not the only company to have seen a price drop on its lights and fixtures, with many retailers also seeing price drops over the last few months.
Some retailers, such as Target, have reported lower prices over the past few months, while others, such a Walmart, have seen prices fall in the $50-$60 range.
Low-price lighting is not new to Google, with other search results on the site showing prices dropping over the years.
But Google’s move could be an indication of how the search giant is planning to continue to boost its low-price advertising.
In 2018, the search provider launched a new advertising campaign, which included the phrase “Low Price Low Light”, which the search firm has said is “the first time Google has ever used this type of phrase in an advert”.
The campaign, titled “Low price low light”, has been a success.
According to a Google spokesperson, the ad campaign was created to “create a sense of urgency and drive home the importance of low-priced light fixtures”.
“We’re using these ad campaigns to promote a lower price for light fixtures across the country,” the spokesperson said.
“The ad campaign is targeted at retailers that can provide this type in their stores.”
The spokesperson also pointed to the company being “a leader in reducing the cost and reducing energy consumption of lighting” and said the campaign is an example of how Google is “actively working to improve the energy use and cost of lighting”.
“This includes our Low-Cost Light Program which helps retailers lower the price of their light fixtures for families and small businesses by eliminating the need for expensive electricity,” the Google spokesperson said in a statement.
“Google is also introducing the Low-Price Low Light program, which is designed to increase the price that consumers pay for lighting in their homes and businesses, and helps reduce energy consumption by up to 20%.”
Low prices and energy efficiency could also help ease the pressure on Lowe’s low-budget lights, which can cost upwards of $50 to $60.